Choosing the right mascara can greatly enhance your lashes and complete your eye makeup look. Here are some factors to consider when selecting a mascara:
Lengthening, volumising, defining or curling – Determine your main goal for your lashes. If you want to add length, look for mascaras that are specifically lengthening such as our Feature Length Lash Lover. For added volume, opt for mascaras that provide a volumising effect like our Showstopping Lash Lover. If you desire a defined lash, consider choosing either our Amplifying Lash Lover or Intensifying Lash Lover.
Formula – Mascaras come in various formulas, such as waterproof, smudge-proof, or regular. Waterproof mascaras are suitable for occasions where you may encounter water, sweat or tears, as they are more resistant to smudging or running. Smudge-proof mascaras offer better longevity and resist smudging throughout the day. Regular mascaras are easier to remove and may be preferable for everyday use.
Brush/wand type – Different mascara wands offer different effects. For example, curved wands can help lift and curl lashes, while straight wands provide even application. Thin wands with short bristles can separate and define lashes, while thicker wands with dense bristles can add volume. Consider your lash type and desired effect when choosing the wand type.
Lash type – Consider your natural lashes when selecting mascara. If you have short lashes, look for lengthening mascaras. If your lashes are sparse or thin, volumising mascaras can help create a fuller look. For straight lashes, consider a curling mascara or use an eyelash curler before applying mascara.
Sensitivity – If you have sensitive eyes or wear contact lenses, choose a mascara that is labelled as suitable for sensitive eyes or contact lens wearers. These formulas are usually gentler and less likely to cause irritation or discomfort.
